Online & Digital Internship | Apply Now

Online & Digital Internship

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The Online & Digital Internship will introduce students to the field of public media – in particular, innovations in digital technology, content strategy/creation/design, and digital engagement meant to serve a diverse, multiplatform public media audience. The Online Unit works with every department in our organization to: 1) design and build a first-rate user experience on and partner-project platforms; 2) execute thoughtful digital content strategy to reach and represent a diverse audience; 3) originate creative digital engagement and storytelling initiatives; 4) guide the production of multiplatform “digital-first” content to reach a new generation of public media enthusiasts; and 5) experiment with innovative tools and technologies to expand public media’s reach via livestreaming and immersive digital design. The intern will receive close supervision, coaching and mentorship, and dedicate a portion of the internship to executing a meaningful digital project to enhance their personal work portfolio. The successful candidate will be flexible, curious and collaborative in terms of other project assignments.

The internship will last a minimum of one academic semester, with the potential to continue in consecutive semesters. We encourage students of color and those from other groups underrepresented in the media industry to apply.

Wisconsin Public Television’s mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of broadcasting and communication technologies, as well as community engagement. We provide access to local and national content, extending its reach and impact in the communities we serve, and reach over 1.4 million households in the state of Wisconsin.

Apply online at by Friday, August 30, 2019 at 11:59 pm. The job number is 494802. A completed application will include:

  • A comprehensive résumé
  • A detailed cover letter explaining how you meet the qualifications and why this internship meets your career development needs
  • A list of two (2) professional references, including an email contact for each (references may be tied to your academic career)

Direct inquiries and online support questions to: Erin Cook, Wisconsin Public Television, 821 University Avenue, Madison, Wisconsin 53706, 608-263-0477;


Website Content Strategy and Content Management:
- Use various content management systems to update website content
- Work across departments to develop content ideas to post online
- Maintain thoughtful attention to diversity, equity and inclusion in the editorial choices made on and partner platforms
- Balance local WPT and national PBS promotional priorities
Audience Engagement:
- Develop and steward digital audience engagement projects involving a wide breadth of creativity in inviting our web users to actively participate in WPT storytelling and online community engagement
- Assist in developing and marketing a digital platform to render accessible the stories being collected across the state via various institutional and community archiving initiatives
Data Analytics:
- Learn and utilize Google Analytics, DoubleClick for Publishers (“DFP”), Google Adwords and various social media analytics tools to measure and report on public media digital audience and digital engagement
Intra-organizational Collaboration
- Learn how the Online Unit communicates, engages, and collaborates with the other departments within Wisconsin Public Television and Wisconsin Public Radio, both to advance content creation/promotion and advance the mission of WPT
- Communicate regularly with various departments to ensure site content is up to date and meeting station goals and legal requirements
Digital Research and UX Design
- Learn about the design of WPT’s web properties
- Participate in web design informed by user research and monitoring emerging trends in UX


  • Build understanding and competence in online and digital work that can be used to advance a career in the field of digital public media or more generally in the fields of digital content creation, web design, content strategy or digital storytelling
  • Learn the ins and outs of a digital unit within a legacy educational broadcasting organization


  • Current enrollment in the second or higher year of study at a two-to four-year postsecondary institution. This internship is open to any academic major and complements courses of study in communication arts, journalism, english information science, design, digital studies, as well as a range of majors in the humanities, social sciences and the arts. 
  • Ability to work an average of 12-15 hours/week (flexible scheduling of hours)
  • Demonstrated ability to meet deadlines
  • Maintain the standards of journalistic ethics and excellence described in Ethical Guidelines for Editorial Staff
  • Effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships


  • Passion for public media
  • Knowledge and understanding of public broadcasting mission
  • Effective oral and written communication skills
  • Strong attention to detail when creating and reviewing content

A starting rate of $12/hour.