Ira Flatow, Host, Science Friday, National Public Radio, explains why science is sexy. New studies show that people get their science education through entertainment, whether that's a trip to the museum or a “Big Bang Theory” marathon. Flatow explores ways science is popping up throughout pop culture, proving that despite what people think, science is, in fact, sexy.
Brenda del Moral, Assistant Professor, Department of Biological Sciences, Edgewood College, presents a multi-leveled, systems approach to addiction and how it affects the whole organism--down to the molecular level. Del Moral describes the criteria needed to diagnose a person with the disease of addiction.
Freija Descamps, Postdoctoral Researcher, Lawrence Berkeley National Laboratory, recounts her adventures operating and maintaining the IceCube Neutrino Observatory at the South Pole. Descamps spent thirteen months, including a long, dark winter, working at the biggest and strangest telescope in the world.
Micaela Sullivan-Fowler, Curator, Ebling Library, UW-Madison, examines the use of radiation throughout history including: the use of x-rays in diagnosis and treatment, occupational hazards of working with radiation, the military use of x-rays, the history of tanning, a UW connection with Marie Curie, bomb shelters in the 1960s, the bombing of Hiroshima and concerns about nuclear accidents.
Robert Birmingham, Author, offers a glimpse into the lives of the soldiers and settlers who sought refuge at Fort Blue Mounds, strategically located in southwestern Wisconsin, during an 1832 conflict. Fast forwarding to the present; Birmingham along with Wisconsin Historical Society archaeologists and volunteers search for the fort and unearth fascinating details into the lives of the inhabitants.
Iain Couzin, Professor, Collective Animal Behavior Group, Princeton University, explores ways animal groups such as flocks of birds, schools of fish and insect swarms exhibit complex and coordinated collective behaviors.
Edward Hubbard, Assistant Professor, Department of Educational Psychology, UW-Madison, explores epistemology, the philosophical study of how we come to have knowledge. Hubbard discusses the focus in the middle of the 20th century on the emerging science of the mind and the questions which still remain.
Kevin Eliceiri, Director, Laboratory for Optical and Computational Instrumentation, UW-Madison, and Steve Paddock, Associate Scientist, Laboratory of Molecular Biology, UW-Madison, explore the contributions of the UW Engineering community, and related companies, to recent improvements in modern microscopy and imagining systems.
John Svaren, Associate Professor, Department of Comparative Biosciences, UW-Madison, discusses his research of myelin, an electrical insulator which helps to speed up the response of nerve cells. Svaren focuses on the myelin-producing cells of the peripheral nervous system, including cells called Schwann cells.
Clint Sprott, Professor, Department of Physics, UW-Madison, portrays Dr. Sprott of Sprottania on a mission to Mars. Martian Damon and King Weixx help Dr. Sprott demonstrate Dr. Sprott’s favorite physics experiments in this celebration of thirty seasons of the Wonders of Physics.