Ruth Shelly, the executive director of Madison Children's Museum, discusses the museum's focus on using local people, using local products and using processes that involve the local community to create the new museum space.
Nancy Potter, founder of Potter's Crackers, shares her journey as an entrepreneur. She takes us through the challenges she faced as the former owner of the New Glarus Bakery. Potter discusses her Potter's Crackers venture with her son Pete and talks about her entrepreneurial family members.
Jacob Hacker, a professor in the Department of Political Science at Yale University, explores the effects of the economic crisis and offers solutions for building a democracy that serves the interest of more Americans.
Jim Carras, senior vice president of McDonald's Corporation, explains the entrepreneurial values at McDonald's and how they are reflected in decisions about location and redesign.
Bobby Peterson, the executive director, and Erin McBride, the managing attorney at ABC for Health, discuss their social entrepreneurial business; a public interest law firm dedicated to working with families, helping people connect to healthcare and helping to negotiate within the health care system.
Ben Sidran, musician and author, discusses the intersection of the arts and entrepreneurialism. He introduces his upcoming book, "There was a Fire: Jews, Music and the American Dream," and shares his experiences in the music business.
Matt Younkle, founder of TurboTap and Murfie, shares his passion for finding commercial outlets for new ideas. He discusses his successful business ventures and encourages students to start their own companies while they're still in college.
John McHugh, the Vice President of Corporate Communications for Kwik Trip, discusses the business model for the convenience store chain. People, food and vertical integration are the key factors of the model.
Cathy Dethmers, owner of the High Noon Saloon in Madison, discusses the problems she faced opening the High Noon Saloon after her first tavern and music venue, O'Cayz Corral burned down.
Craig Culver, CEO of the Culver's Custard franchise, shares his history, the mistakes he's made along the way and his secrets for success in the frozen custard and butter burger business. An entrepreneurial spirit and a passion for the job are an integral part of his success.