Business/Economics

Business/Economics

Introduction to Economic Development

Brian Doudna, Executive Director, Wisconsin Economic Development Association, explains the basics of tax incremental financing for newly elected politicians.

Biogas Production in Wisconsin

Greg Kleinheinz, Professor, Environmental Engineering Technology, UW-Oshkosh, introduces three types of biogas facilities in Wisconsin: dry anaerobic digesters, high-solid systems and continually mixed wet systems. Kleinheinz examines the environmental and economic aspects of each system.

Aquaponics: Sustainable Food Production

Chris Hartleb, Professor, Department of Biology, UW-Stevens Point, explores commercial fish farming as sustainable food sources for the future.

Secrets to Financial Happiness for a Lifetime

Peggy Olive, Financial Capability Specialist, UW-Extension/ UW-Madison, introduces strategies for realizing financial security. Olive focuses on planning for day to day expenses, unexpected expenses, setting goals and budgeting to allow for some “wants” in addition to covering your “needs.”

Red Bikes, Green Transportation

Martha Laugen, City Manager, Madison BCycle, explains the history of bicycle sharing, discusses the bike share system in Madison and neighboring cities, and explores the future as bike sharing continues to expand within the urban transportation structure.

Avian Influenza

Kelli Engen, Public Health Officer, Barron County, and Tim Jergenson, Agricultural Agent, Barron County, UW-Extension, discuss the impact of the avian influenza on the Wisconsin poultry industry and on human health. This April and May 2015 occurrence resulted in the loss of a million chickens and turkeys.

Insights from a Conflicted Solar Farmer

Bruce Johnson, Solar Farmer, discusses the tensions that come from being a solar farmer, an electric-car owner, a utility customer, and a utility stockholder. With seven years of solar energy generation behind him, Johnson shares what he has learned about the ups and downs of being a solar farmer.

AMA Regional Conference: Anthony Fowler

Anthony Fowler, Vice President, Client Communications and Administration, GMR Marketing, explains how to connect to the consumer through experiential and emotional marketing. Fowler discusses the marketing philosophy of getting into the hearts of the consumer so you can get into their minds and stay in their lives.

Wal-Mart: From Arkansas to the World

Marilyn Lavin, Professor of Marketing, UW-Whitewater, delves into the systems Wal-Mart established over the years that have attributed to their success. Lavin discusses the point of sale computers, early requirements to have bar codes on every item and the integrated information and logistics systems that keep track of all sales and provide feedback to their vendors.

Leaders' Ways and Wisdom: Stephen J. Burrows

Stephen J. Burrows, Former CEO, Anheuser-Busch Founder, Redspider, LLC shares his experiences in global business management. Burrows discusses the management lessons he has learned including: the culture comes first, have a long term perspective, create a management system, beware of “hockey sticks” and more.

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