Energy-Efficient Lighting and the Rebound Effect

Andrea Hicks, Assistant Professor of Civil and Environmental Engineering at UW-Madison, explores the history and societal benefits of artificial light. Hicks discusses trends in energy-efficiency lighting technology and their effect on energy savings.

Uncertainty, Innovation, and the Human Spirit

Phillip Clampitt, Professor in the Department of Communication at UW-Green Bay, discusses his journey as a social scientist, focusing on long believed, “alleged certainties” which have been proven to be wrong.

Preparing For the Upcoming Bumpy Ride in Ag

Kevin Bernhardt, Farm Management Specialist at UW-Extension, compares and contrasts the agricultural economy with the general economy. Bernhardt describes the cyclical aspects of the economy and discusses what farmers can do to minimize the impact during economic downturns.

The Meta-Economics of Cover Crops

Paul Mitchell, State Specialist in Cropping Systems Economics at UW-Extension, explains the economic value of cover crops and explores the economic principles that drive farmers to plant cover crops.

Building Sustainable Demand for Beef

John Freitag, Executive Director of the Wisconsin Beef Council, explores a more customer-oriented beef industry and discusses the results of the Consumer Beef Index. Consumers are looking for beef that is great tasting, safe to eat and always tender.

Wisconsin Local Food Consumer Survey Results

Laura Witzling Research Assistant in the College of Agricultural and Life Sciences at UW-Madison, and Bret Shaw, Associate Professor in the College of Agricultural and Life Sciences at UW-Madison, discuss the results of a survey focusing on the willingness to purchase local foods even if consumers would need to pay a premium for those foods.

Update on the Beef Industry

Brenda Boetel, Extension Economist at UW-River Falls, focuses the role the economy and the weather play in the supply and demand for beef. High corn and grain prices lower the supply whereas a depressed economy lowers the demand for beef both at home and at restaurants.

How Arts Contribute to Community Vitality

Lynn Richie, President of Land O'Lakes Arts, and Wendy Powalisz, Program Director of Land O'Lakes Arts, discuss the business model of the arts center, introduce the programs they offer and share the importance of providing an artistic outlet in the community.

College Savings: Small Savings, Big Dreams

Chelsea Wunnicke, Family Living Agent at Richland County UW-Extension, explores the tools available to help you save for your child’s higher education costs. Wunnicke offers savings options for parents and grandparents.

Vilas by the Numbers

Matt Kures, Community Development Specialist at the UW-Extension Center for Community Development in Madison, explains the uses of economic and demographic data to analyze the economic strengths and weaknesses of a community. Kures focuses on Vilas County and compares the data to other Wisconsin counties.


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