Anthony Fowler, Vice President, Client Communications and Administration, GMR Marketing, explains how to connect to the consumer through experiential and emotional marketing. Fowler discusses the marketing philosophy of getting into the hearts of the consumer so you can get into their minds and stay in their lives.
Edward Gimbel, Assistant Professor, Political Science, UW-Whitewater, delves into the dilemma that President Abraham Lincoln faced between preserving the Union and the emancipation of slaves.
Dana Prodoehl, Assistant Professor, Languages and Literatures, UW-Whitewater, explores the literary classic “Uncle Tom’s Cabin” from both the perspective of time in which it was written and with a more modern understanding.
Marilyn Lavin, Professor of Marketing, UW-Whitewater, delves into the systems Wal-Mart established over the years that have attributed to their success. Lavin discusses the point of sale computers, early requirements to have bar codes on every item and the integrated information and logistics systems that keep track of all sales and provide feedback to their vendors.
Stephen J. Burrows, Former CEO, Anheuser-Busch Founder, Redspider, LLC shares his experiences in global business management. Burrows discusses the management lessons he has learned including: the culture comes first, have a long term perspective, create a management system, beware of “hockey sticks” and more.
Penelope Niven, author of "Thornton Wilder: A Life," and Tappan Wilder, Thornton Wilder's nephew, delve into the life and works of Pulitzer Prize winning playwright and novelist Thornton Wilder.
Michael O'Halleran, Executive Chairman, Aon Benfield, looks at the history of the United States and the global economy from the 1970s forward. O’Halleran explains how and why globalization occurred.