Media Campaigns and Socioeconomic Disparities

Media Campaigns and Socioeconomic Disparities

Record date: Oct 29, 2007

Jeffrey Niederdeppe, PhD, UW School of Medicine and Public Health, discusses media campaigns and socioeconomic disparities in health behaviors. He looks at a case study of smoking cessation, the different responses to media messages in Wisconsin, and his new research project which tries to develop narratives and images for population health messaging.

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