Wisconsin Public Television Demographics
In a commercial-free environment, WPT sponsors' messages stand out because:
- Your sponsorship message is unique — delivered without the clutter of your competitors' spots.
- In every hour of prime time television, WPT non-program content, including your sponsor message, takes up less than 4 minutes (vs. 14-15 minutes on commercial and cable television).
- WPT is a trustworthy and safe place for our youngest viewers. Parents and caregivers have their children tune in to Wisconsin PBS Kids because of the fun, educational, non-violent and non-commercial nature of our kids shows.
Research shows that:
- 75% of PBS Viewers say that companies that sponsor PBS provide a valuable public service.
- 79% of consumers are likely to switch from one brand to another, about the same price/quality, if the other brand is associated with a good cause.
- Viewers of NOVA on PBS are 97% more likely to visit a museum and 62% more likely to own stocks.