Benefits

Sponsorship of WPT programs, events, outreach, and WPT Kids delivers your target audience.

Experience the PBS 'Halo Effect'

As a Sponsor of Wisconsin Public Television, you can:

  • Meet Your Marketing Goals.
     
  • Enjoy Terrific On- and Off- Air Benefits.
     
  • Improve Your Corporate Reputation.

Research shows that:

  • The likelihood to purchase from sponsors or advertisers is 3X higher for PBS viewers than viewers of cable or commercial broadcast television.
     
  • Viewers of PBS are 4X more likely to view PBS sponsors as good corporate citizens compared to viewers of cable or commercial broadcast television.
     
  • Source: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study of 5,306 Adults 18+, 02/11-02/28/13.