Sponsorship Demographics

Sponsorship of WPT programs, events, outreach, and WPT Kids delivers your target audience.

Wisconsin Public Television Demographics

In a commercial-free environment, WPT sponsors' messages stand out because:

  • Your sponsorship message is unique — delivered without the clutter of your competitors' spots.
  • In every hour of prime time television, WPT non-program content, including your sponsor message, takes up less than 4 minutes (vs. 14-15 minutes on commercial and cable television).
  • WPT is a trustworthy and safe place for our youngest viewers. Parents and caregivers have their children tune in to Wisconsin PBS Kids because of the fun, educational, non-violent and non-commercial nature of our kids shows.

Research shows that:

  • 75% of PBS Viewers say that companies that sponsor PBS provide a valuable public service.
  • 79% of consumers are likely to switch from one brand to another, about the same price/quality, if the other brand is associated with a good cause.
  • Viewers of NOVA on PBS are 97% more likely to visit a museum and 62% more likely to own stocks.



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Contact Support

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Annual Reports

2013 Fiscal Year (PDF)
2012 Fiscal Year (PDF)

2011 Fiscal Year (PDF)