James Steinbach

Director of Television

James Steinbach is director of television at Wisconsin Public Television and currently leads the six-station WPT network, which includes high definition and multicast channels, local and national production, online services, and community outreach.

He previously held the position of director of programming and production at WPT for 16 years and was responsible for the creation and delivery of a wide range of services throughout the state. He also has been a principal architect of WPT's conversion to digital media production and distribution. Steinbach has been involved in public television for more than 30 years, working in virtually every aspect of production and programming.

Under his direction, WPT has received numerous honors, including three DuPont Columbia Awards, multiple EMMY awards, and awards from the Corporation for Public Broadcasting (CPB), National Association of Broadcasters and others. He has served on advisory panels for a variety of organizations including CPB, the Public Broadcasting Service, the National Science Foundation, the National Endowment for the Humanities and others.

Steinbach's own work has received numerous honors, including a national EMMY award, regional EMMYs, awards from Action for Children's Television, Parents' Choice Magazine and others.

Before coming to Wisconsin, Steinbach was senior executive producer at KTCA-TV, Twin Cities Public Television, Minneapolis and St. Paul. At KTCA, he created, produced, and executive-produced many local and national programs, including Carols From King's, American Pie and Newton's Apple. His previous experience also includes field directing Studio See, a groundbreaking PBS children's series produced at South Carolina ETV.