Multimedia Producer-Education

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Official Title:              Associate Broadcasting Specialist

Availability:              Open until filled, for best consideration apply by May 24



The Multi-Media Producer is primarily responsible for creating compelling, creative and educational video and digital content for Wisconsin K-12 students and educators, as well as other video projects as assigned. The multi-media producer participates in all aspects of video production - originating an initial concept, research, field production, shooting and editing. This producer excels at one-person productions and as being part of a production team. Proven collaboration skills are essential. This position reports to the Executive Producer of Production Services and is responsive to the Director of Education. 


  1. Produce original, compelling, and creative multimedia content that informs and engages Wisconsin K-12 students and educators on multiple platforms; proactively research and develop ideas; conduct interviews; lead field production; script; meet deadlines; and manage complex projects through completion.
  2. Help develop and establish a unique and consistent video style and voice for WPT Education productions.
  3. Take a participatory design approach to educational content: using and establishing new ways of inviting educator and student input, testing and feedback.
  4. Use creative and technical editing skills to turn scripts and concepts into exceptional broadcast and digital finished projects. Proactively generate creative elements and use visual and audio techniques that enhance the style of a given project. Stay current with principles of good graphic design and layout.
  5. Collaborate with Production, Design, Online, Education and other WPT units on workflow processes that ensure the successful creation and dissemination of assets for educational use. 
  6. Repurpose media created for a general audience into digital learning objects for educational use. This could include a variety of digital assets such as videos, interactives, infographics, audio or blog posts.
  7. Create unique promotional videos for WPT Education assets and curriculum.  
  8. Produce other WPT content as assigned.
  9. Secure all necessary rights and releases for assigned projects.
  10. Work quickly, creatively, professionally and calmly in high energy, deadline-based environment. Handle multiple tasks and priorities. Adhere to budgets.  
  11. Represent WPT Education at conferences, meetings and professional development workshops for educators. 
  12. Comply with UW and UWEX code of ethics:
  13. Effectively engage diverse perspective and experiences in work product and in organizational interactions, including communication and decision-making.
  14. Other duties as assigned.


  • Creative video storytelling skills combined with editorial judgment.  Follow professional code of ethics.
  • Fine motor coordination to effectively manipulate edit equipment and adjust video and audio level controls.  Ability to assess visual and aural elements for editing. 
  • Work collaboratively, as well as independently, utilizing excellent organizational and communication skills.
  • Ability to sit or stand for extended periods of time while editing including extended workdays or work weeks when on deadline.
  • Calm and resourceful responses when challenges occur, or when schedule is unexpectedly disrupted and when under tight deadlines.
  • Ability to work some evenings, weekends and occasional overnight travel as projects warrant.


  • Bachelor’s degree or equivalent combination of education and experience; experience must include 2 or more years of video producing and hands-on editing. 
  • Demonstrated ability to be self-directed and work independently, as well as work collaboratively and cooperatively in teams.
  • A desire to learn, and a proactive attitude, and an ability to adapt quickly to change
  • Creative, engaging and clear writing/scripting for broadcast, web and social media audiences.  Ability to write short format scripts, with factual integrity, that move, surprise, dazzle and engage.
  • Ability to communicate with tact, diplomacy and professionalism while representing WPT to educators, partners and the general public
  • Knowledge of basic journalistic editorial principles, ethics and standards.
  • A demonstrable passion for K-12 education.


  • Experience using Avid Media Composer, Adobe Creative Cloud, or equivalent non-linear editing systems.  Ability to trouble-shoot edit issues, perform minor color correcting and media archiving. 
  • Experience operating Canon C100 camera package or other professional quality video camera.  
  • Proven ability to engage in high-level research and production on original and creative topics for story and project development. 
  • Demonstrated experience creating content for education audiences.
  • Familiarity or experience with public media.
  • Experience with social media and web distribution.
  • Knowledge of Wisconsin and its educational environments and institutions.

SALARY: We expect to pay in the low- to mid- $40,000 range with actual pay dependent on experience and skills.

UW-Extension offers a comprehensive benefits package.

HOW TO APPLY:  Open until filled. All of the following must be received for your application to be complete. A detailed cover letter outlining how your experience and skills relate to this position, along with a resume; A digital file or link to 3-4 examples of your production and editing work. Include a notation of what you did for each sample. For best consideration, external applicants may submit all application materials online at our applicant portal by 5/24/17.  If you are a current UW System employee use

Questions? Contact: Betsy Nelson, Wisconsin Public Television, 821 University Avenue, Madison, Wisconsin  53706; 608-262-5221;


A criminal records review will be conducted for final candidates.  In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. Convictions and pending charges will be considered only if they are substantially related to the circumstances of this position.

Employment is contingent on establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.

It is the policy of UW-Extension to provide reasonable accommodations for qualified individuals with disabilities who are employees or applicants for employment. If you require an accommodation to participate in any part of the hiring process, please contact:

As a unit within the University of Wisconsin Extension, WPT is an Equal Employment Opportunity and Affirmative Action employer and no qualified applicant will be eliminated from consideration. WPT is committed to achieving a diverse workforce and to maintaining an atmosphere of diversity and inclusion.  We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.