Executive Producer Cultural Affairs

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Official Title:          Administrative Program Manager III

Availability:          Open until filled, for best consideration reply by 5/1/17


The Executive Producer of Cultural Affairs leads an award-winning team of producers and storytellers in the creation of a diverse array of compelling, dynamic, thought-provoking, entertaining, educational, and engaging shows, stories and multi-media projects that shine a light on Wisconsin culture, arts and performance. This includes a variety of products ranging from multi-camera performance productions for broadcast to small format digital storytelling for online and social media distribution. This position requires a high degree of creativity; vision; excellent writing skills; superb communication; independent thought and judgment; flexibility; and the ability to lead and participate in teams, plan strategically in a changing media environment, and manage complex projects with a variety of partners – all while demonstrating an enthusiasm and deep appreciation for the value public media brings to the people of Wisconsin. This is a leadership and supervisory position that also includes hands-on producing.  The Executive Producer reports to the COO/Director of Production.


  1. Function as Executive Producer on cultural and performance broadcast and online projects.  Collaborate with colleagues to build cross platform projects that may also include K-12 educational and community engagement components.  Communicate and maintain production, editorial and creative standards.
  2. Evaluate and develop proposals, program content, concepts and budgets.  Work with Director of Production and Production Leadership Team to assign producers to projects.  Work with producers and partners to develop overall project plans, treatments, timelines and budgets.  
  3. Work as hands-on Producer for designated WPT stories, shows and projects.
  4. Oversee all aspects of projects from concept through completion and evaluation.  Supervise all elements including research, partnership relationships, scripting, pre-production activities, studio and location single and multi-camera work, post-production editing, related educational and community engagement components, delivery of final products and post-project evaluation.  Provide professional guidance and feedback to producers and team members on an ongoing basis to keep projects moving forward and successful. 
  5. Oversee the work of independent producers working with WPT.
  6. Lead WPT’s partnerships with affinity organizations such as the Cultural Coalition, Wisconsin School Music Association and others.  Seek and develop relationships with additional organizations with similar missions and affinities. 
  7. Actively participate as a member of the Production Leadership Team.
  8. Lead, supervise and evaluate work of producers working on Cultural Affairs projects.  This includes articulating and creating goals each year for direct reports that are tied to the WPT strategic and/or operational plan, providing timely work performance feedback and coaching, addressing issues as they arise; and providing a formal written performance evaluation annually.  Seek out and ensure professional development opportunities for direct reports that align with station projects and needs.   
  9. Coordinate production administration procedures for Unit such as staff Project Activity Reports; rights and releases; project contracts; Memos of Understanding and other service agreements; and other administrative duties.
  10. Oversee development and management of Unit budget and individual project budgets.
  11. Participate in strategic and long-range planning.
  12. Keep abreast of digital and video production and consumer trends and incorporate knowledge to maximize project impact and success.  Seek out and participate in professional development opportunities for self and staff.
  13. Effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships.
  14. Maintain the standards of journalistic ethics and excellence described in Ethical Guidelines for Editorial Staff: http://bami.uwex.edu/broadcasting-and-media-innovations-ethical-guidelines
  15. Participate as station representative at public events including participation in station fundraising events.
  16. Other duties as assigned by the Director of Production.


  1. A four-year college degree in related field or equivalent years of experience
  2. At least 5 years full-time professional experience in video storytelling and production. Must include experience overseeing all aspects of projects from concept through completion and evaluation
  3. Demonstrated experience using excellent writing skills, superb scripting, creativity, and vision to shape compelling shows, stories or multimedia projects
  4. Demonstrated organization skills with the ability to manage several projects simultaneously and under deadline
  5. Demonstrated experience creating and following production budgets and timelines
  6. Listening, speaking, writing, presentation, collaboration and conflict resolution skills to work closely and effectively with colleagues across teams
  7. Proven leadership skills with the ability to provide direction to, coach, supervise, influence and evaluate the work of others
  8. Ability to think strategically and develop plans and projects that leverage new and existing opportunities
  9. Demonstrated ability to work productively and successfully with a diversity of people, groups, and those with different experiences; a commitment to diversity and inclusion in the workplace


  • Experience producing or directing multi-camera performance productions
  • Experience with both short and long form broadcast productions
  • Demonstrated understanding of social media best practices and tools
  • Experience working successfully with partner organizations
  • Identification with the mission and purpose of public media
  • Knowledge of Wisconsin people, places and cultures


  • Superb journalistic judgment and ability to follow professional code of ethics
  • Strong interpersonal, communication and collaboration skills
  • Creative, engaging and clear writing/scripting for broadcast, web, and social media audiences 
  • Ability to travel to urban and rural areas throughout Wisconsin as required to meet people, explore places, and participate in productions.  Ability to work some evenings, weekends and travel overnight as production warrants 
  • Effective leadership and management skills
  • Calm and resourceful responses when challenges occur, schedule is unexpectedly disrupted and when under tight deadlines

SALARY:   Minimum is $60,000; with the possibility of the high 60s to low 70s for highly experienced candidates who exceed the qualifications.  UW-Extension offers a comprehensive benefits package, including generous vacation, sick leave, healthcare and pension.  Learn more about it here: http://www.uwsa.edu/ohrwd/benefits/summaries/.

HOW TO APPLY: For best consideration, external applicants may submit all application materials online at our applicant portal https://www.careers.wisconsin.edu by 5/1/17. This is job ID #12999. If you are a current UW System employee use http://bit.ly/2n9AibS. Please include: a detailed cover letter outlining how your background and experience compares to the job duties and qualifications of this position; resume; and the names and contact information, including email addresses, for three to five work references, including at least one supervisory reference.  Please also provide an electronic media file or DVD showing 3-4 examples of your broadcast production work. Be sure to specify what your exact role was for each sample.  A link where we may view your work is preferred.  Direct inquiries and online support questions to: Betsy Nelson, Wisconsin Public Television, 821 University Avenue, Madison, Wisconsin 53706, 608-262-5221; betsy.nelson@wpt.org.


A criminal records review will be conducted for final candidates.  In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. Convictions and pending charges will be considered only if they are substantially related to the circumstances of this position.

Employment is contingent on establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.

It is the policy of UW-Extension to provide reasonable accommodations for qualified individuals with disabilities who are employees or applicants for employment. If you require an accommodation to participate in any part of the hiring process, please contact person listed above.

As a unit within the University of Wisconsin Extension, WPT is an Equal Employment Opportunity and Affirmative Action employer and no qualified applicant will be eliminated from consideration. WPT is committed to achieving a diverse workforce and to maintaining an atmosphere of diversity and inclusion.  We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.